The client
CMR Sur is a physical therapy and rehabilitation center in La Magdalena, in southern Quito. It treats patients of all ages with orthopedic, neurological and sports therapy, dry needling, early stimulation, speech therapy and medical specialties.
The challenge
The center relied on referrals and social media. It needed to show up on Google when someone searched for “physical therapy in southern Quito,” explain each therapy clearly and make booking easy, while also showcasing its orthopedic product catalog.
The solution
We built a lightning-fast website with local SEO: dedicated pages for each therapy, medical business structured data, geographic signals and content targeting local searches. We added a digital catalog with search and direct WhatsApp inquiry buttons.
Key features
Therapy pages
Each service has its own URL optimized for specific searches.
Local SEO
Structured data, geolocation and built-in Google Maps.
45-product catalog
Orthopedic products by category with search and spec sheets.
Zoom viewer
Full-screen product images with zoom and drag.
WhatsApp booking
Appointments and inquiries one click away from any page.
Shareable links
Every product has a direct link to share or follow up on.
Results
- A professional presence that builds trust with patients and families
- A local SEO foundation to compete for physical therapy searches in Quito
- A product catalog available 24 hours a day
- More direct WhatsApp inquiries from the website
Our take on the project
For CMR Sur, the goal was not just to look good but to be found. We designed the site architecture around how patients actually search: by therapy, by neighborhood and by symptom. The catalog with WhatsApp inquiries turned the site into a complementary sales channel without the complexity of a traditional online store.
