The client
Pista Toa Motors MX is a motocross track in Amaguaña, just outside Quito, designed for riders of every level. More than a track, it is a community that hosts training sessions and provincial and national championships.
The challenge
Event, schedule and pricing information was scattered across social media. Riders had no official place to check the calendar, training rates or directions, and organizing each championship took a lot of manual work.
The solution
We created a digital identity with the energy of motocross: a fast website with local SEO and a standalone event platform where every championship has its own page with date, location, map and detailed information, connected to WhatsApp for registrations and training passes.
Key features
Event calendar
Upcoming championships and past events, each with a detailed page.
Event platform
A dedicated app with information, location and directions for each date.
Rates and packages
Day rates plus discounted 5- and 10-session training passes.
Hours and location
Opening days, a map and a “Get directions” button with Google Maps.
Gallery and social media
Track photos and links to Instagram, TikTok and Facebook.
WhatsApp contact
One-click requests for information and training passes.
Results
- An official channel to announce championships and news
- Pricing and schedule information available 24/7
- Fewer repetitive questions on social media
- Local rankings for “motocross track in Quito”
Our take on the project
Toa Motors MX asked us to deliver adrenaline without sacrificing load speed. We paired a bold visual design with an extremely lightweight site and moved event management to its own platform, so the organizers can publish each championship without touching the main website.
